Home » All

From LA to Asia: Forever 21 Is (Almost Done) Taking Over The World

by Denise Kuan 16 March 2009 3 Comments E-mail Denise Kuan
screen-capture-7

BoA loves Forever 21

As we know, mass retailer/knock-off giant Forever 21 has already succeeded in its North American takeover, most notably by occupying the 100,000 square foot space in Times Square once belonging to a Virgin Megastore. Now, the LA-based clothing company is headed for Asia.

Forever 21 shows no signs of slowing down as it plans 50 stores in Japan, the first of which will be unveiled in the Harajuku district in April. Right next to H&M. This actually isn’t the first time Forever 21 has strategically positioned itself next to their cooler, budget-friendly counterpart, and Forever 21 is doing all this amidst a lawsuit from Harajuku Girls (remember Gwen Stefani’s line?). Well… which clothing company doesn’t have issues to settle with F21?

f21harajuku2xe4

Just last October, Forever 21 planted roots in South Korea, with various random celebrities and B-listers at the grand opening in Seoul. Korean pop sensation BoA is even featured on their website, with her American debut, wearing clothes by the retailer.

The Forever 21 store in Seoul. Image via apparelnews.net

The Forever 21 store in Seoul. Image via apparelnews.net

Slowly, Forever 21 is making its way across Asia, but the real question here is, what about building a flagship store in China? How will the Chinese feel about picking up a knocked-off Anna Sui blouse that an unfortunate 5-year-old made a few miles out of the city?

3 Comments »

  • Cindy said:

    everyone’s source of cheap clothing that can’t be washed in the laundry machine more than once.

    and why is boa always endorsing for cheap stuff! like fasio and now this ?!

  • Ultimate said:

    who is this chick here?

  • hey said:

    there clothes r great!!! the stitching is perfect and they last a really really really long time trust me snob

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>